Attire Club Presents Its New Style Portfolio: Brandmania

At the end of September, Attire Club released its 2019 Style Portfolio, Brandmania. The Style Portfolio features a bag and wallets, customized by hand with the text “Attire Club”. This way, the portfolio comments on the brandmania and logomania of the day. Also, the black and white aesthetic is a commentary on the strong polarization of everything in the culture of the end of 2019.

AC promoted the Style Portfolio on its social media very heavily, especially on IG, where so many stories were added that in the end thousands of people were reached. This was in some ways a play on the theme of the portfolio, brandmania, namely to surround everything heavily with a brand name in order to make sure everyone is aware and knows of it.

The pictures can be seen here: